He believes, brands are caught in a maze of technology and economic dynamics, caused by disruptive forces, which are changing the way consumers interact with brands. In these times, a healthy marketing strategy would unleash vitality which will connect brands and their consumers in a symbiotic relationship. Alok advises brands to shape consumer centric strategy and assists to develop a roadmap for businesses.
At present, Alok is a Global Marketing lead for leading management consulting firm, Avasant (based in Los Angeles). Earlier, he has worked with leading Global brands which includes Vodafone, Sify Technologies, Sodexo, Essel Group and assists startups in their marketing vision.
Connect with him on twitter @thealokr
Email him at: alok[dot]bim[at]gmail[dot]com