Folks, I will be speaking at the Entrepreneurship Event “Innovation: The Spice of Entrepreneurship” in Mumbai at Jamnalal Bajaj Institute of Management Studies(JBIMS) on April 05, 2014. Join me for an insightful session showcasing – Marketing: The Foundation for Entrepreneurial Success.
The event provides a great opportunity for startups to connect and network with their peers. In this era of frugal marketing, the marriage of technology and marketing has reduced startup hiccups experienced in the last decade. The event is hosted by Young Biz Times and Sponsored by Business Standard (One of India’s leading business dailies).
Alok Ranjan is a marketing specialist and management consultant based in Mumbai, India. He believes, brands are caught in a maze of technology and economic dynamics, caused by disruptive forces, which are changing the way consumers interact with brands. Alok advises brands to shape consumer centric strategy and assists to develop a roadmap for businesses.