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Trends Likely to Impact Global Sourcing in 2013
Welcome 2013, a year we anticipate positive change in market dynamics of the global sourcing industry as the cloud of uncertainty around US Presidential Elections disperses, the US economy avoids the “fiscal cliff” and large number of outsourcing contracts come up for renewal and negotiations. … Continue reading
Leveraging Social Media to gain Market Share in Services Marketing
Social Media Marketing is the new sensation in the new age marketing which has helped brands across the globe connect with audience effectively in an engaging way. In less than a decade, the web sphere has seen a drastic change in the modes of marketing and social media has emerged as an effective … Continue reading
Brands and their color story
The journey of a product or company to become brand is driven by factors formed by its elements or traits. Color is an important brand element which projects a brand connection in the minds of customers. According to a research conducted by Institute for Color Research, people make judgment about a … Continue reading
Facebook Time line for brand pages
On February 29, 2012 Facebook announced the launch of time line for brand pages, after the launch of time lines for individual profile pages which changed the way brands communicate with their customers. This re-defined social engagements by improving upon earlier features on brand pages. Facebook … Continue reading